Best practices for cold calling skip trace phone numbers
Most real estate investors hesitate to make cold calls to potential sellers because they think this tactic is outdated and may end in rejection. As compared to the other modes of making contact such as voicemail, robocalls, email, and text, cold calling still has a better chance of getting a call-back and closing the deal. Cold calling skip trace phone numbers can help you acquire new properties only if you do it right.
Is cold calling still a feasible option?
The purpose of cold calling someone is to introduce yourself and build a relationship with potential sellers and customers. Most people cringe at the thought of making a cold call because they think it might show how desperate they are. That’s only true if you do it inappropriately. According to Salesforce, calling someone directly has an 8% return potential as compared to email’s .001%.
So, despite your concerns and cringes, it is still the best option at your disposal to break the ice and open a communication line with property owners.
Things to consider while cold calling
The best thing you can do while cold calling is to be a human. Communicate how people normally communicate with people they are meeting or calling for the first time. Don’t go into the personal details of the owner or the financial state of the property. A call is merely a way to get to know each other better so don’t think you will seal the deal on the first call.
Here is what you should keep in mind while cold calling.
- Knowing why someone might want to sell a property is not bad, targeting that reason will be.
- Get every information that you can through skip tracing so that you know about the financial state of the property.
- When the seller picks up the call, introduce yourself and the purpose of your call in a friendly manner.
- Don’t through in the numbers straight away, lay the groundwork first by telling them how beneficial the offer can be for them and then proceed.
- Instead of making it about yourself, keep it strictly about them.
Also, keep in mind that you are calling on a phone number that they haven’t listed anywhere. Respect their privacy and avoid imposing.
The best way to make a cold call
After getting all the details about a property owner from the skip tracing report, call them from your personal phone number. You don’t know the state they are in while you are calling them so first introduce yourself and state your purpose and then ask if it is the right time to talk. If they say yes, communicate your interest in buying the property and set a time and place to meet in person. Listen closely to their responses and try to assess whether they are happy to get your call or a bit annoyed and act accordingly. If they want to set up a meeting, good but if they don’t, don’t try harder and end the call in a decent manner. While ending the call, provide your contact information in case they change their mind later.
Every cold call will not end in you closing the deal. So, don’t get discouraged by it. Instead, find several properties of your interest through skip tracing and move on to the next property owner if one rejects your offer.
